A Signage Program is a system of signs that help people find their destination and/or allow you to direct the flow of people through your facility or campus. A sign program will include directional signs, informational signs and identification signs. Ideally the system should have a cohesive appearance so that once a visitor is tuned in to the system they can easily find the signs. The overall appearance of a system will enhance your brand image whereas a shoddy system in disrepair that doesn't provide competent directions will just frustrate visitors.